The Rise of the Informal Media: How search engines, weblogs and You-Tube change public opinion
Author: Oliver Marchart
Rotterdam : NAi, c2007.
Open, 1570-4181 ; no. 13 (2007)
This book introduces the idea of how more personal the web is becoming. It incorporates media outlets such as blogs, Youtube, and other common forums to explain how it is changing what there is to know. It discusses that nature of how these forums are changing society’s public opinion and manipulating information. It also goes into depth about how media and the real world news are intertwined. More so, it covers the topic of social, economical, and cultural impact of the search engine.